It's sad but true: There are literally billions of other videos, audios, images, and articles competing for your target market's attention. If your video is boring, nobody (except maybe you mother) is going to want to watch it. When creating a video for your business audience you must engage them or your efforts will fall completely flat.
Creating effective, engaging videos may take you time and practice, especially if you don't feel particularly at ease in front of the camera. These tips can help you on your way to effective video marketing:
Engaging Video Tip #1: Know Your Market
Your target market has similar interests, issues and problems. By knowing, understanding and listening to your target market, you're automatically speaking in their language and appealing to their interests. That makes you engaging!
Engaging Video Tip #2: Keep Your Energy High
If someone is an energetic, charismatic speaker, they could read the phone book aloud and make it sound good. People respond to excitement, so make sure yours is high. You don't want to over-hype it, but imagine you're talking to a group of kindergarteners and have to work extra-hard to keep their attention. Our ears are trained to pick up on change, so give your voice inflection and enthusiasm, varying its pitch and loudness.
Engaging Video Tip #3: Using Effects
Our eyes are drawn to bright colors, beautiful images and motion. See how you can incorporate these elements in your intro and closing. Watch a few videos on Youtube.com to see what captures your attention, and model what works for you.
Engaging Video Tip #4: Eye Contact
One of the most important aspects of person-to-person presentation is eye contact. Talk to the camera like it's a person, a valuable potential client or a friend. Be natural, be real and be yourself. Again, this may take some practice but you'll get it. When you get good at making eye contact you will be well on your way to establishing valuable relationships with your potential audience.
Engaging Video Tip #5: Prepare
You might be one of those rare people with the gift of gab, shooting off a polished presentation with no preparation. If you are, great. If not, then you'll need to prepare to make sure you say what you want to say in your video and get you key messages across. Don't forget to include your call to action so your audience knows exactly what to do after they've finished watching the video.
Creating an engaging video takes work. However, it's well worth the effort as your video will be working for you twenty-four hours a day, seven days a week for many, many years to come.