Article marketing is one of the most popular methods of promoting a business online. Not only is it easy and low-cost, it works and anyone can do it! I’ve been doing it for years, and it’s my number one way of increasing page rank to my websites, and increasing traffic. 
By writing articles on your areas of expertise and offering this content free of charge to online and offline publishers, you can:
spread the word to your target market
demonstrate your professional know-how, and
create a body of work that continues to "sell" you and your website long after the initial article creation
Other website owners, bloggers, and newsletter publishers are constantly looking for quality content to provide to their readers. You help them out by providing your well-written, targeted articles. In return they include a plug about you and your business, called the "author resource box," at the bottom of the piece. The resource box includes a link to your site. So, they get free content, and you get free publicity. It's a win-win!
When writing your resource box try to entice people to click by offering something of value if they stop by for a visit. Use good copy writing skills to get the reader to take action.
You may be wondering if article marketing will work for your niche or industry. The short answer is yes! There are blogs and newsletters and ezines and websites on just about every topic under the sun, from accounting to Zoroastrianism.
Here's a short list of businesses that can benefit from article marketing:
Service providers.
Bloggers.
Affiliate marketers.
Ebook Authors.
Infoproduct sellers.
Online Store owners.
Coaches and consultants.
Realtors.
Podcasters.
Membership site owners.
Authors.
Speakers.
Network marketers.
In short, if you're selling something or trying to drive traffic to your website or blog, article marketing is for you. It's one of the most efficient ways to attract targeted visitors, to build trust among your readers, and to gain new customers or clients.
Here are some broad examples:
Bloggers can use article marketing to attract readers to their blogs and increase their subscriber base.
Webmasters can use article marketing to create valuable backlinks, and increase website traffic.
Writers can use article marketing to exhibit their writing skills, educate readers, and attract clients.
Hairstylists can use article marketing to share hair care tips, showcase their expertise, and attract business to their salons.
Dog trainers can use article marketing to share dog training lessons, and inform the public about the needs at a local shelter.
Whatever your passion, article marketing can benefit you and your business. When used correctly, it can successfully attract targeted traffic to your website or blog, grow your mailing list, help you become an expert in your field, build trust with your readers, make your website more popular, spread your name and website across the Web, add backlinks to your site, allow you to "advertise" free, brand yourself and your business, and generate sales.
As you can see, the benefits of article marketing are numerous.
Who can benefit from article marketing? You! And, it starts with just one article. So what are you waiting for, get busy!
Additional Resources to help:
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