Duncan Carver is an excellent online marketer. Split testing is where you test different elements of a web page such as your copy, headlines, images, to see what is working best to convert browsers into buyers. Duncan gives away an excellent software package that will help you to test these elements yourself. Get it before he changes his mind and starts charging for it. He's really good.
Thursday, March 31, 2005
Saturday, March 19, 2005
Wednesday, March 02, 2005
Here we go again....when Overture started out years ago they were called Goto now Yahoo has decided to change their name again to "Yahoo Search Marketing Solutions". Call me crazy but I hardly think changing Overture's name is a brilliant marketing move. Enough already. After spending years branding their name it appears Yahoo wants to start over.