Sunday, August 08, 2010
Here are just a few:
1. Advertise in Ezines.
There are online newsletters everywhere that accept advertising. The key is to purchase advertising in publications that reach your target market and to create your ad to showcase your expertise. Don’t try to be everything to everyone or you won’t attract clients.
Ad Example of what Not to Write: “Hire me to lighten your workload. I can do everything that you don’t want to do. Let’s talk!”
Ad Example of what works: “Are you ready to get more leads to your business? I will handle your ezine advertising campaign for you. No more searching for targeted ezines, no more writing and tracking your ads. I’ll handle it all it all. My clients experience a boost in subscribers after I complete my ezine advertising campaigns that will pay for my services. Check out my website for testimonials and free tips.”
Recommended Resource: Check out the Directory of Ezines http://directoryofezines.com/ to find Ezines for you (or your client) to advertise in.
2. Write and Submit Articles.
The key is to stay on topic. Don’t write and submit articles about health or pet care. Present a problem in your article and solve it. Make sure your author bio is very compelling to attract potential clients.
Recommended Resource: If you’ve never tried article marketing, I’d suggest this course to get started – http://www.easyarticlemarketing.com/ or Instant Article Submitter
3. Network where *successful* people hang out.
A huge mistake that VA’s make is to hand out on forums where there are other people struggling to make money. Instead, join a membership site for your target market and you’ll find yourself in the "inner circle"
Recommended Resource: The best place to meet new clients is live and in person. The event that I recommend you attend first is NAMS.
4. Advertise at http://www.shelancers.com/
One of the easiest ways to get your name in front of business owners looking for help is to join Shelancers.com.
Again, it is crucial that you list your specialty in order to stand out from the other service providers. But, if you can find a problem that business owners face, and offer to handle it for them, you’ll attract loyal clients who will continue to work with you.
These are just a few of the ways you can boost your client base quickly. What are some of your favorite methods? Please share them below.