Monday, March 22, 2010

“How Joint Venture Giveaways Work”

Joint venture giveaways are an excellent way to build your list within your target market. Those who attend and those who participate are trying to reach the same goal – business growth. Here is a brief overview of how these ventures work. birdie_256

First Things First

To participate in a joint venture giveaway all you have to do is sign up and register for the giveaway event. Sometimes you will visit one site and opt-in to receive your free "goodies". Other times, you will visit numerous sites to receive the giveaways.  When the event starts, you will have access to dozens or even hundreds (depending on the number of contributors) of free and helpful goodies for your business.

After attending a joint venture event as a member, you may want to convert to a contributor. Contributors provide a giveaway that others can download. As a contributor, you can certainly participate in the event as well.  Depending on the joint venture giveaway event, it may be by invitation only or it may be open to anyone who wants to contribute. Ask the organizer! The worse they can say is "No!"

Your Product Offering

Once you have decided to contribute to a giveaway event, it’s time to think about your offering. You can offer a product that you created or one that offers resell rights. Either way, members have to be able to download your product. This way, you can offer your product to 2,000 people just as easily as two.

As you are deciding on your giveaway, it is important to consider the following: 1) Who are the participants of the joint venture giveaway? 2) What are they hoping to get out of the event; 3) What relevant offer to you have? 4) What aspect of your business do you want to showcase.  Remember, your giveaway should add value so be sure to consider the audience and your goals.


Most joint venture giveaways required contributors to promote the event to their list, Twitter or FaceBook communities. The more people who know about the event, the more leads all contributors gain.

As you promote, don’t forget to post links on your site and/or blog. This way, interested joint venture partners can find out how they can sign on as a contributor. Your readers and customers can join as members and get tons of free gifts.

Joint venture giveaways are a win-win situation for everyone involved. As a participant, you can see the list of giveaway items and promote the event yourself so others can share in the bounty. As a contributor, you and other JV partners are promoting the event to build your list. Joint venture giveaways are a fabulous, highly affordable way to gain hundreds of new leads in a short time.

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