Monday, February 15, 2010

“Start a Blog to Promote Your Business Website”

A website is where you conduct your business. But, where can customers and visitors go to learn more about you and get to see you with your hair down, so to speak? Start a blog as a companion to your main website and another way to build more traffic too.

Blogging is basically online journaling. People start blogs everyday on a number of topics.  You can talk about a number of topics and get responses from those who visit and read what you post.

As a business tool, use your blog as a place where customers (and potential ones) can go to get away from the more formal website where you sell your products or services. Allow them to find out more about your business and more importantly, the person behind the business. A blog for your business is a great way to get people talking about your business.

Getting Started

Getting started is not as hard as you think. Many blogging platforms offer free web hosting. Two popular blog hosting sites are Wordpress and Blogger. Customizing your blog to your needs is not a chore when you have ready-made templates to help you. Each site offers step-by-step instructions to help you get up and running in no time.

Your blog will be a part of your website so the domain name can be also. Remember to keep it easy to access for anyone. If they know your website name, then they will be able to find your blog. You can also create a link to the blog right from your website’s pages and vice versa.

What Will Your Blog Include?

Ideally, you may want to use your blog to draw more traffic to your site. Existing customers can find a place to ask questions and communicate with other customers. For people who find you through your blog (versus your business website), they can find out from your customers just how great your products or services are.

Offer interesting content. Your blog posts are shorter than full fledged articles, making it easier for readers to gain insight and information. Create posts that will engage the reader. If your business happens to be about gardening, offer content that gives tips for growing different types of flowers or how to winterize your garden as examples.

You can even give them a teaser so to speak. Those interested in learning more can do so by visiting the link you include in the individual post that refers them to a page on your website with more detail. Remember to keep the voice of your blog relaxed and inviting in order to keep past readers coming back and new ones interested in learning more. 

Your blog will be a less formal setting so you can use it to give your customers a place to do a variety of things. First, they can offer their opinions. With blog posts, there are always places for comments. Pose questions in your posts like “How can we improve our business?” or “What did you think of the new product line?” and invite visitors to provide their feedback in the comment section.

Post contest links and discount coupon codes on your blog. To enter the contests or take advantage of the codes the readers will have to follow the link back to your website.

As you gain a wider readership, you can add more features. How about a “Letter from the Owner” type section? You can post blurbs from reader comments and your take on what they have to say. Invite notable guest writers who have something to offer your readers to blog for you as well.

Above all, interact with your readers. When they comment, answer back. This shows that you are not just there to promote your website or to sell them something. In fact, try your hardest not to sell them anything at all - at least at first. Instead, give them helpful information, interact with them and then post links to your main site as well as other sites. Let them find their way to your site based on your newfound relationship.


P.S. It can be a pain to manually update your blogs with fresh content. I know you hate this boring job. But don't think that the old-fashioned method of using content from RSS is the only solution.As you know, it will make a website for Search Engine bots, but not for REAL Visitors.

RSS feeds only pull information to your blog from the first few sentences of various content sites...usually not more than 55 words. So if a visitor really wants to read it, he will LEAVE
YOUR SITE and go to the article source to continue reading. You are losing visitors instead of converting  them into customers!

Here's a simple and powerful solution that will automatically post QUALITY content to your blog. =>>

blog comments powered by Disqus