Wednesday, April 29, 2009

How To Make A Small Fortune Online With Small Reports

Today, I'd like to share with you a business idea that is oftentimes overlooked by online marketers.

We all know about writing and selling ebooks. Perhaps you don't know HOW to do it, but we know that it's a great business model.

But, ebooks can be a pain to write. I mean, really, who has time to write 50 to 100 pages before making a cent? Yikes!

Here's a business model that's JUST as profitable, and a lot less work.

I'd like to introduce you to your new best friends --

Small Reports & Jimmy D. Brown (the guy who's going to teach you about them).

After you read this excerpt, be sure to grabbing the FREE report "5 STEPS TO A BIG-PROFIT, S.M.A.L.L.™ REPORT BUSINESS: How To Turn 7-15 Page Small Reports Into A Six-Figure Information Empire" at this site:
http://www.infoprofitshare.com/go.php?offer=dakota6969&pid=5

But, first -- I'll share the first few pages of the actual paid course.

-----

How To Make A Small Fortune Online With Small Reports

Hello, this is Jimmy D. Brown. Welcome to Small Reports Fortune™ where I’m going to teach you “How To Make A Small Fortune Online With Small Reports”.

We’ll talk at length about how to do this, but I want to kind of encapsulate everything into one opening statement as we begin our presentation –

The ultimate information business is finding a target audience and then convincing them to make repeated purchases from you.

An age-old marketing law is this: "it's much easier to sell MORE to existing customers than it is to find new customers to sell to". Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base.

Instead of selling a customer a $20 ebook and then looking for the next customer, you'll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just "generalities", of course)

And it’s all going to build upon this foundation of creating short, 7-15 page reports.

The important thing is to get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you'll need to reach $100K per year.

The idea is simple: get your target audience (subscribers + customers) to repeatedly spend money with you.

Once you have worked to secure a customer or subscriber, why not allow them to spend as much money with you as they are willing?

I'm not suggesting that you exploit your relationship with others and coerce them into purchasing sub-par products or things they don't really have a need to buy. I'm talking about making products and services available that provide genuine usefulness to those who are in a position to buy.

There's a big, big difference between these two statements:

"This product is going to change your business forever ... it's the best product I've seen in months ... if you don't buy this today, then you're absolutely nuts ... it's what I consider to be a 'must-have' for anyone who’s serious!"

"If you're ready to XYZ, then I've found this product to be very beneficial in my own business. I use it myself and here are the results that I've achieved. I highly recommend it and will even give you a free copy of XYZ if you are one of the first 50 who buy it."

Both are attempting to get the sale. But one is full of hype and the other is reasonable.

Back to my point. You need to get your target audience to buy from you. And buy again. And again. And again.

Despite popular belief, you can do this without being a money-hungry, conscious-less, in-your-face, psychological mind-games coercer. (That's a mouthful, huh?!)

So, that's the backdrop of the Small Reports Fortune™ course. I’m going to teach you how to -

CHOOSE a market, CREATE small reports to sell to them and CASH-IN on your own money-making information business.

What I want to teach you to do in this series is to create small, 7-15 page reports that you sell to your list members in the $10-$20 range...and how to spiral them into premium-priced offers down the road.

You can make a "small fortune" with "small reports" - and I'm going to show you how to do it.

Here's what it looks like 12 months from now:

You have 12 reports available for $10 each. (One per month) Customers buy the first one and, in time, buy most of the others. (Multiple customer purchases)

You put together package deals of 12 reports for $97. (Larger chunks of cash per transaction)

You launch an affiliate program for the $97 package and sell large quantities of the bundle. (Affiliates love ~$50 commission per order!)

You use your reports to launch “high ticket” offers that sell for $1,000 or more. (Skyrocket your profit!)

You make a "small fortune" with "small reports" (Yes, YOU!)

And it all begins right here.

-----

The great thing is that you can get more of a peek into this course by grabbing the FREE report "STEPS TO A BIG-PROFIT, S.M.A.L.L.™ REPORT BUSINESS: How To Turn 7-15 Page Small Reports Into A Six-Figure Information Empire" at this site:

http://www.infoprofitshare.com/go.php?offer=dakota6969&pid=5

Thursday, April 23, 2009

"11 Things Every Successful Website Needs"

So you've put together a spectacular website, and you're ready to go live on the Internet for 004_17 the whole world to see. Not so fast there Bucky. In case you didn't know, there are a few essential requirements that every site needs to include in order to be successful.

Let's review, shall we:

1) Privacy Policy/Disclaimer: Now, I'm not a Lawyer and
don't claim to be one, but these two documents should be
standard issue for every site you have. People want to
know how you're going to use their personal information,
and a "privacy policy" does just that.

In today's litigious society you'll also need to include
a disclaimer/terms of use page. This protects you and
spells out to your visitors what they're agreeing to by
using your website. If you don't know where to start in
generating these documents, you'll find plenty of help
online.

DMA Privacy Policy Generator
http://www.dmaresponsibility.org/PPG/

OECD Privacy Statement Generator
http://tinyurl.com/5plgpc

Google Adsense & other Ad Networks Privacy Policy Generator
http://www.serprank.com/privacy-policy-generator/index.php

Privacy Policy Generator
http://www.freeprivacypolicy.com/

Free Site Disclaimer
http://www.easyriver.com/free_disclaimer.htm

This is not legal advice, and if you need help in this
department, consult with a local attorney.

2) Contact Us Information: I can't tell you how many sites I've been
to that fail to include a way to contact the owner. If
you can't include a phone number, at the very least have an
email address or a "contact us" form. By providing this
information, you'll make your visitors feel more comfortable
knowing there's a way to reach you should the need arise.

If you need a form and don't know how to create your own,
try one of these free form services.

Bravenet: http://www.bravenet.com/webtools/emailfwd/

Freedback: http://freedback.com/

Email Me: http://www.emailmeform.com/

3) Search Box/Site Map: If your site is rather large,
you'll also want to include a way to search, or have what
is called a "site map". There are many ways to add a
search function to your site, the easiest being to
use Google's free service at-
http://www.google.com/sitesearch/

or try PicoSearch: http://www.picosearch.com/

A site map sounds technical, but it's just one web
page that contains links to every page of your site,
usually broken down by category. Here are some
resources to help.

FreeFind: http://www.freefind.com/

4) Google Analytics/Tracking System: Once your site is
up and running you'll want to keep your eye on traffic.
Who's visiting your website, what pages are the most
popular, where is the traffic coming from. All of these
questions and more can be answered by using a good
analytics program.

There are several ways to add a thorough tracking system
to your site, but the easiest and one that won't cost
you a dime is Google Analytics http://www.google.com/analytics/
Once registered, you can add as many sites as you like all
under one user ID and password. You'll be given some
code to copy and paste on your pages. Simple, easy, and
you're done.

5) Newsletter Sign Up/RSS Feed: There's an old saying
that people won't buy from you the very first time they
come to your website, so you need a way to stay in touch
with them to bring them back again and again. By offering
a newsletter, also known as an ezine, you'll be building
a list of possible prospects which is invaluable to any
site owner.

You'll find a multitude of free and low cost newsletter
services online. It's up to you, depending on your needs
and what you can afford. If you don't want to pay anything,
my favorite free services are:

FreeAutoBot: http://www.FreeAutoBot.com
Yahoo Groups: http://www.yahoo.com/groups

You can also offer an RSS feed for your newsletter, or
updates to your blog or site. This makes it easy for
others to keep up with your most recent posts. The
best service for this is...
FeedBurner: http://www.feedburner.com/fb/a/home

6) Consistent Navigation: This might sound like a no
brainer, but many folks get it wrong. No matter what
type of menu system you decide upon, make sure it stays
the same across the board on all pages of your site.

Your job is to guide your visitors through your website,
making sure they always know where they are and how to
get to where they need to go.

For more see:

Eye on Web: http://tinyurl.com/dyh9fm

Web Page Mistakes:
http://www.webpagemistakes.ca/website-navigation/

7) Search Engine Optimized Copy: At first glance you might
not think this is so important, but trust me it is. You
want your pages to rank well with the search engines and
there are a few steps you can take to ensure this happens.

Each page of your website should be optimized for 2,
or at the  most 3 keywords/phrases. Weave the keywords
into your titles and into the body of each page. You
can also include them in your image titles, alt tags,
even in the names you give your pages. Look at each
page individually and decide what it's about, then optimize
accordingly.

For help see:

MarketLeap: http://tinyurl.com/ce8ffd
CopyBlogger: http://www.copyblogger.com/seo-copywriting/

8) Social Media Share Button: With the popularity of
social media sites such as Twitter, Facebook, and MySpace,
you'd be foolish not to include an easy way for your
content to be shared with others.

You'll find many free services that will give you the
code you need to instantly add a "share button" to
your web pages so that visitors can instantly share
them with their friends.

To generate your own buttons see:

AddThis: http://www.addthis.com/bookmark.php

TwitThis: http://www.TwitThis.com

9) Meta Tags: Some may tell you that meta tags are
dead. Don't listen. Meta tags should be included
in your HTML code at the top of every page. Many
search engines  will read them to pull a description
to include in their search results.

Again, each page should be optimized separately and
have a unique title, keywords, and description tags.

For help see:

Submit Express: http://www.submitexpress.com/metatag.html
Submit Corner: http://www.submitcorner.com/Tools/Meta/

10) Copyright Notice: Sounds simple but forgotten by
many. All pages should include a copyright notice. If
you don't want to have to update it manually every year,
find a simple Javascript that will automatically do
it for you. You'll find one such script at:

Uncle Jims: http://jdstiles.com/java/copyright.html

11) Trust Seals/Testimonials: I grouped these two items
together as they both instil trust and confidence in
your visitors. Remember, when someone comes to your
website, they don't know who you are and if you're
selling something, they may not feel comfortable giving
out their credit card information. To help them feel
more "warm and fuzzy", include trust seals for any
organizations you belong to:

For example:

iCop: http://www.icop.net
BBB: http://www.bbb.org/us/Business-Accreditation/
Honest E Online: http://www.honesteonline.com/index.html

Also, if you have testimonials from happy customers, or
ezine subscribers, weave them into your site copy. People
always love to hear that others have had a happy experience
with your products/services. Make sure you get permission
first from the testimonial writers before placing them
on your website.

So there you have it -my short list of what every site needs to succeed online. Now that you're armed with this information, get out the magnifying glasses and take a close look at your own website to see what may be missing.

It's not hard to create a website, but for one that stands out head and shoulders above the rest, you need to include these important elements. When you launch your next site you want it to be successful, not average. So what are you waiting for? You've got a lot of work to do, so get busy.

Tuesday, April 21, 2009

"Appealing to Customers Thru Colors"

One of the first steps you should think about when designing your Website is 'what colors will I use?' Sometimes that decision is made for you in advance, as when your assignment is to put together a corporate site that already has pre-determined company colors that must be used. If not, and the field of color choice is wide open, you need to think long and hard about the psychological effects of different colors and the mood they create.

Let's say the desired effect you're looking for is to create a restful, calm site for a nursing home. You probably won't want to choose an excitable color like red. How many colors should you use? Try to limit your site to two or three at the most. Any more than that will tend to create confusion and look unprofessional.

Since colors can trigger reactions in people, you want the ones associated with your website to be favorable. You want your visitors to fill out that form, purchase that product, sign up for your newsletter. Good color choices can help move them along to the desired response.

Understanding a little about color theory will go a long way in helping you make the most out of your color selections. Below are some basic colors and meanings.

Brown - Comfortable and Enduring
Red - Excitement, energy, passion
Purple - Associated with royalty/mystery
Black - Elegance and sophistication
Yellow - Betrayal- Fear
White - Innocence and Purity
Blue - Reliability and Trust

Are you starting to get an idea of why using the right colors can make or break a site? For example, a site that sells baby merchandise would want to stick with pastel soft colors, not outrageous purple or black.

To learn more about color theory check out these sources:

Choosing the Right Colors for Your Website
http://www.avangate.com/articles/color-web-site_59.htm

Do Colors Influence Website Visitors?
http://www.graphic-design.com/Web/web_color.html

Choosing the Right Colors for Your Website
http://www.outsourcingtemps.com/articles/choosing-the-right-colors-for-your-website

Color is a very powerful aspect of Web design. Take advantage of it and you'll have a successful site that evokes just the right mood and gets the response you're looking for.

Friday, April 17, 2009

"Website Updates are a SNAP With Server Side Includes"

If you ever had to make a change to your website that needed to be carried onto every page, you know what a tedious job it is. Well, have I got news for you. It doesn't have to be. p_109 Welcome to the world of Server Side Includes, also known as SSI. The best part about SSI is that it will make your life as a site owner 'oh so sweet.' You're going to want to kiss me after I give you the lowdown on this little beauty.

Let me give you an example. Let's say you have a site with over 50 pages and you need to add another link to your navigation bar. Can you imagine how long it would take you to open each page and update it? By putting your navigation bar into an SSI file, you would only open up that one file and update that -- and the change to your navigation bar will show up site wide. See how simple that was? By editing one file you have updated your entire site instantly.

The most common use of an include file is for your top navigation, your bottom text navigation, copyright, logo or any other piece of info needed to appear on all pages of your site.

So how do you create an SSI file? Glad you asked! An include file can be an HTML file or a simple text file. It should be whatever HTML coding you need for that element of your site, minus  the <HTML> or <Body> tags which should remain on your individual pages.

An easy way to make them is to design your web page and cut and paste the code you want into individual files and name them things like topnavigation.htm or bottomnav.htm. By giving them descriptive names, you'll know at a glance which file is which when it comes time to perform those updates.

After creating the files you plan on using as your includes,you'll need to open your web pages and insert a line of code where you want the SSI information to show up in your documents.

The code looks like this:

  <!--#include virtual="nameofSSIfilegoeshere.htm" -->
  If your includes are located at the root level on  your
  web server your path would look like this:
  <!--#include virtual="dropdownmenu.htm" –>


That's it. Pretty simple, really. After you get the hang of it you'll wish you would have learned about them years ago. They really do make global updating a snap.

Here are a couple of good sites to learn more about SSI:

Big Nose Bird-
http://www.bignosebird.com/ssi.shtml

CGI Resource-
http://cgi.resourceindex.com/Documentation/Server_Side_Includes/

New Breed Software
http://www.sonic.net/~nbs/unix/www/ssi/

Web Reference
http://www.webreference.com/programming/ssi/intro/

Before you start implementing SSI you need to ask your web host if they support them (most do), and also if they will need to be named with any special extensions. Some servers may require you to give them specific extensions like .asp (if it's NT) or .shtml (for many Unix servers). Although the majority won't,  it's always better to ask first. Better safe then sorry.

By designing your website with server side includes you'll save yourself a ton of headaches when it comes time to updating your site. SSI is a Webmaster's best friend, so I suggest you spend some time getting acquainted.

Monday, April 13, 2009

PodCasting 101: "Everything you Need to Know to Get Started"

Everywhere you turn online these days you hear the word "podcast" or "podcasting." No, it's 001_37 not some broadcasting method used by Martians, even though it might sound like it. A Podcast is just an audio file that is syndicated via an RSS feed, that you download and listen to with your computer or a portable device such as an iPod.

What makes it different from an ordinary RSS feed is the audio component included in the "enclosure field." Think of it as a feed that talks to you.

Podcasting is increasing in popularity. According to Forrester Research, by 2010 podcasting should have about 12.3 million listeners. That's a pretty big audience. For more info see http://tinyurl.com/84tyo

Similar to a talk radio show, podcasts can also take the format of an interview. Topics range from business to hobbies; even rants and obsessions. Lengths vary, but a typical podcast will run anywhere from 10 to 30 minutes, but I have seen some longer. So far, there are not many music podcasts due to the red tape and cost of music licensing -- although musicians and/or small record labels bypass that issue by utilizing their own recordings.

Before you think you need some special device to listen to a podcast, let me assure you that youdon't. Most RSS readers have the capability built in to play podcasts. Any software that can play a sound file can play a podcast. If you want to take them with you to listen to while on the road you'll want to invest in a portable MP3 device like an iPod.

Like other RSS feeds, you decide which ones you want to subscribe to and you can unsubscribe at any time.

Online business owners should think of podcasting as yet another avenue for promoting your products and services. Like an ezine or the RSS feeds you already use, it's a simple inexpensive method of syndicating your audio files online. It would appear that a podcast is a bit more personal. Instead of just reading, like a newsletter, people can listen to the sound of your voice and make a more personal connection.

Now that I have your attention you may be wondering "How do I create a podcast?" Well, it's really pretty simple if you follow the easy steps below:

1) First you'll need to use software to record your own audio file. A good free one is Audacity which you can download at http://audacity.sourceforge.net/ While there, you'll also need to download the Lame MP3 Encoder which allows MP3 exportation.

2) Once your audio is recorded you'll need to create an RSS feed file which is simply a special text file with an RSS extension that also includes a particular enclosure tag. For step by step directions on making a feed file see this site:http://make-rss-feeds.com/making-an-rss-feed.htm

There's also a great tutorial on RSS here:

http://www.mnot.net/rss/tutorial/

3) Once your audio and RSS files are completed you'll need to upload both of them to your server/website.

If you'd like to read more here are some more online sites to help guide you.

Create Podcasts Using Your PC http://tinyurl.com/9jfcb

If you don't want to do all this work manually there are software tools specific to podcast creation.

ePodCast Creator http://tinyurl.com/do7sq

GCast- http://www.gcast.com

That's it. Wasn't that simple? Remember, you can't get subscribers if people don't know about your feed, so make sure you add it in a prominent place of your site. You want to make it easy for them to subscribe and add your feed to their news reader.

If you think you're going to have a hit on your hands and want to try to generate cash from your podcast, check out http://www.premiumpodcasting.com/ . They provide a system that allows you to charge for your shows and also include private access to them, track who is listening and more. You can try them out for a four day trial for only one dollar.

Once your podcast is live you'll want to make sure you list it with the various directories
that exist for just this purpose. You'll find a nice list here: http://tinyurl.com/create.php

Podcast Bunker
http://tinyurl.com/9qayk

Podcasting Station
http://tinyurl.com/7qlzq

Robin Good has a huge list at
http://tinyurl.com/9rusq

So now that you see how easy it is to create a podcast, what's stopping you? Remember, this
is a great tool to add to your marketing mix and if you're a bit on the creative side this might be just the ticket. Have fun with it, experiment and you'll become an expert podcaster
in no time.

----------------------------

By Merle- Want to Know the SECRETS of Article
Promotion? Discover everything you need to know
in this brand New Ebook, "How to Use Articles to
Drive Website Traffic". Get your F-r-e-e Copy now
at http://articleannouncer.mcpromotions.com

Friday, April 10, 2009

The Ultimate Website Checklist


When you're getting ready to launch a new website there are plenty of things you need to check and double check. I keep a list myself. You need to make sure you cross yout t's and dot your i's...so to speak. Here's a nice PDF checklist of all the things you need to check before your next website goes live. Very well done.

Wednesday, April 08, 2009

"Your Website & The Importance of Keeping an Eye on Bounce Rate"

When you hear the word "bounce", you're probably more inclined to associate it with a bunny checking account, not your website. But for those who study and understand website statistics, they understand that "bounce rate" is an important measure of your website's effectiveness.

Bounce rate, simply put, is the percentage of people who come to your site, then immediately leave without viewing any of the inside content pages. Think of it like window shopping. Say you browse by a shop and don't really care to enter based on what you saw at first glance through the window. The window in this case is your home page. A bad first impression, or irrelevant content, can chase away a visitor and stop them from freely investigating the full content of your site.

Google Analytics defines bounce rate as:

"The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors."

Therefore, a high bounce rate is bad but a low bounce rate is a positive sign that your visitors are engaging and exploring your website. So what constitutes a good rate? This is a very hard question to answer, but if you do some research, most say it needs to be under 50%. It also will depend on the type of site that you have. For example, if you're a blogger, many times a visitor will come to your blog to read the latest updates then leave. Thus more often a blog will have a higher bounce rate than a "normal" site as there is no need for them to go any deeper.

How do you know what your bounce rate is? One free program that makes it easy is "Google Analytics". Register, list your sites and paste some HTML code on your pages and you're ready
to go. You'll clearly see your bounce rate go up and down as you view the in-depth reports.

So, how can you improve your bounce rate? First, you'll need to track the rate over time, and also look at the amount of time your visitors are sticking around. Also, take note of the traffic sources. Where is the majority of the traffic coming from? Search engines, direct links, social networking sites like Stumble Upon or Twitter, etc. The source of the traffic and the quality of that traffic will contribute to the overall bounce rate being higher or lower for the week. Some traffic, depending on the source will naturally convert better than others.

Once you know your statistical rate, you'll need to start making small changes, then run tests to see if it improves over time. It all starts with trying to improve the usability of your site's landing page. Translation: what people see when they come to your home page.

You can make changes to the design, look and feel of your site. Make sure there are other links readily available to peak the visitor's interest so they'll want to dive further into your content. Of course, you always want to make sure your site's navigation is user friendly, and that the site itself is easy to use and well organized. Another trick is to play around with different headlines, even change your website's copy. Another big problem is a heavy load time. Make sure your site loads quickly so the visitor isn't reaching for their back button before it even finishes loading.

Change one thing at a time, and keep your eye on the bounce rate to see if it improves. If you're not doing so already, have Google Analytics email your site reports weekly in PDF format. This will make your homework a little easier.

As you can see, bounce rate is an important statistical measure and says a lot about the "stickiness/effectiveness" of your website. There are also those who believe it plays a role in search engine algorithms and how they rank your site. If this is true or not, I don't know - but if it is true it gives you some extra motivation in working on improving it. For more on this controversial subject see:

http://searchengineland.com/bounce-rate-as-a-ranking-factor-15643

http://www.webpronews.com/topnews/2008/11/21/is-bounce-rate-a-google-ranking-factor

By studying your site's bounce rate, you really can learn a lot as to what's working and what's not with your website. It really is an important number to know and one you'll want to continually strive to improve upon.

Like costly heated air leaking out a drafty window, you'll want to do what you can to plug those leaks and try to keep visitors at your site a little longer. It's only when they are fully engaged that they'll make a purchase, subscribe to your ezine or do whatever action you consider a conversion. In the end, isn't that what it's all about? If your site's been losing visitors as fast as they enter, it's time to follow the "bounce rate" and make some much needed changes.

Friday, April 03, 2009

"Put Your Web Biz on Autopilot with Autoresponders"

Anyone who has a web-based business will tell you that answering emails is one of the most yes time consuming chores they face on a daily basis. After answering your emails for any length of time, you'll soon see that many of the requests you receive are for the same information over and over. Instead of typing the same responses again and again you can streamline this process with the use of  autoresponders.

Autoresponders work much in the same way as fax on demand. They're pre-determined email responses that are triggered to go out automatically to specific email inquiries.

There are many ways you can use autoresponders in your online business. Here are my Top Ten:

1) FAQ (Frequently asked questions)- How many times do you get questions on how your site or service works? Take them and answer themall in one text document.

2) Advertising Rates- If you sell ads in your ezine or on your website, set up a document
containing your ad rates and demographic information.

3) Help Responses- For tech support on your site; you can make a list of possible problems
with the solutions along with a note that you'll be in touch soon. This can also be used for tech support with your software or e-books.

4) Copy of your Ezine- If you publish an ezine, make sure you have an issue people can request a copy of by autoresponder. Many times people like to see an issue before they subscribe.Make sure you include subscribe information inside as well.

5) Price Lists-  If you sell products on your site, supply a comprehensive list of items with pricing.

6) Services-  If you perform multiple services, list them along with a brief description and
pricing and how to order.

7) Vacation- If you're going to be out of touch for a week or two you can set up an autoresponder to answer your incoming mail, with a canned response of when you'll return.

8) Short Courses- Many site owners use autoresponders to teach lessons or set up a tutorial on a subject, with one lesson being sent every day over a period of a week or two.

9) Sample Chapter- If you sell an e-book, you could offer a free sample chapter to arouse interest and encourage purchases.

10) Articles- Writing articles (like this one) and distributing them online is a great way to
promote your website. Setting them up on autoresponders makes it extra easy to offer them
to others for possible inclusion in their ezine or on their sites.

If you're in need of an autoresponder service, check out some of these:

Send Free http://www.sendfree.com/
Get Response http://www.getresponse.com/
Free Autobot http://www.freeautobot.com/
123 Response http://www.123response.com/

These are just some ideas for getting mileage from autoresponders. If you take a look at what information is requested most by your business, you'll come up with many more that will suit your need and help put your web-based business on autopilot.

Monday, March 30, 2009

"Make Your Website Talk"

Have you noticed the latest online craze? No, it's not how to make a million dollars overnight, checkblueright although that idiotic idea is still floating around... It's adding voice to your website. "Ma Bell" meets the Internet, so to speak. If you spend any amount of time online I'm sure you've seen a number of sites employing this technology.

So who's behind this phenomenon and what's the benefit of adding voice to your website? I'm so glad you asked. In the cold, impersonal world of the Net,your voice adds a touch of warmth and personalization that can increase credibility, thus raising your conversion rate. Sound good? (No pun intended.) Of course it does.

So now that you're considering adding the sweet sound of your voice to your site, where might you want to use it? Depending on your website's content and theme, there are a variety of ways to incorporate your voice into it. For example:

- You might place a welcome message on your front page, summarizing your site's highlights, informing visitors of what they'll find, and thanking them for stopping by.

- If you have an "about us" page on your site, you might want to record a brief message to accompany your background info. This will help people feel as if they're actually meeting you.

- Since testimonials are a great enhancement to any site imagine if you actually added them in your customer's own voice. If you use one of the phone recording services you could give them the number and they could easily record how they feel about your products/services.

- If your site has been featured in an online interview or radio show, imagine including this audio in our site. Just think of it as your very own live press room.

One thing to consider is the quality of your voice. If it's not all that pleasant to listen to, you may want to employ the help of a friend, or you could hire a "professional" voice-over service. Do a search at Google and you'll find plenty of options. One such service is
http://www.jennifervaughn.com/

So now that you're actually thinking of recording something and adding it to your site, how do you do it? There are many different ways, some more expensive then others. Let's examine some of your choices a little more closely.

1) MP3 Sound Stream: http://mp3soundstream.com/

Creates streaming audio from MP3 or Wav files. Produces high quality output for only $39.95.

2) Audio Player Pro: http://www.audioplayerpro.com/

Starting at only $47.00. This produces a code that you can paste onto your website that will enable the viewers' default player.

3) Audio Generator: http://www.audiogenerator.com/

Streaming audio using just your browser. Easy to use, you can phone in your message or use MP3 files. Excellent sound quality. After recording your message paste some code onto your site and a button appears with your audio. $29.95 monthly.

4) SoundNails: http://www.soundnails.com/

This program converts several MP3 files into the popular Flash format. The sounds can then be played in streaming mode without the need of a player like (Windows Media Player or Real Player) in a user-friendly way. 30 day free trial is available, with two versions offered ranging from $10.00 to $65.00.

5) Sonic Memo http://www.sonicmemo.com/

Includes a step-by-step tutorial. You'll have to create your own MP3 files and upload them to your server. If you record WAV files, you'll have to first convert them to MP3 format. This software sells for $97.00.

6) Instant Audio: http://instantaudio.com/

Just record a message by phone and your website or e-mail is instantly audio-enabled. To check their sound quality call the phone number listed on the site, leave a message, then hit the play button on the site to listen. This service will cost you 29.95 a month.

Other Resources of Interest:

Free ebook that shows you how to add audio to your site at absolutely no cost to you. The book is rebrandable if you sign up for the affiliate program.
http://www.novasoft-inc.com/ebook.asp

Internet Audio Guy:
http://internetaudioguy.com/

Some pretty good resources here on adding audio, and if you subscribe to the ezine, you receive a 22-page free report entitled "Web Pages with Sound and Video."

Your site has been sending non-verbal messages for years; now it's time to break free and let it send a message everyone can hear. Adding audio to your website is not only easy to do, it can help you gain the trust of your site's visitors, thus increasing your conversion rate. So stop wasting your time and money, and start getting the sales you may be missing.

Tuesday, March 24, 2009

“Death Through a Window”

A few days ago as I was going about my usual daily routine when I heard the sound of a blaring firewindow truck. When I looked out the window I saw a frantic woman in the driveway across the street waving her hands as the local police pulled up in the driveway. An ambulance arrived and took its place next to the police car, as a fire truck parked on the street. Definitely a lot of commotion going on at an elderly woman's home which is usually very quiet.

Almost as if watching a movie I couldn't tear myself away from the window as I watched the woman explaining that she could see the lady who lived in the house clearly through the window but when she rang the doorbell there was no response. The police decided to bust the glass and go in. I saw the emergency squad rush in with the gurney. When they came out less then 5 minutes later with no patient onboard. I just knew she was dead. My boyfriend said he saw the flutter of a white sheet through the front window of her home as they covered her body.

Not long after the fire truck and ambulance left leaving only the cop to stand guard over the body until the men in black came for her. My sister said when there's a death the police will stay until the body is picked up. I found it so strange that the police have to guard someone who is dead. I mean, do they think someone is going to run away with the corpse? Is she going to get up and walk away on her own? I don't think so. I found the whole process very strange.

Hours went by and family members started arriving and hugging each other in the driveway. Most certainly trying to console each other. The cop kept moving his car and pacing back and forth in the driveway as more and more people filled up the home.

The woman who lived there was old. I didn't know her that well, but I would presume her to be in her eighties. My dogs barked at her every day as she walked to her mailbox to pick up her daily correspondence. Now they would bark no more. This quiet woman who seemed to be so independent was now gone. Her whole life came to an end on this Spring like day. Was she sick? or did God just decide her time here was through? I had so many questions about someone I really didn't even know. I mean I saw her pull in and out of her driveway, her family and friends would come to visit, but to say I knew her. No, I did not. Yet, I felt sad that day knowing as everyone rushed about with their daily activities that this woman who had a family of her own, was now dead.

Her whole life came down to waiting for two guys in black suits to take her away. Take her away from where she had lived her entire married life. From the home where she had raised her children, created a life for herself and her husband, where so many memories were made. Now they were taking her away......and I couldn't stop staring out that window as they slowly drove down the street with the body of a woman whom I saw yesterday getting her mail and today was dead. There was just something not right about all of it.

I know we all have to die someday, but to be honest it scares me. None of us know when it will come or how it will all end. I just hope that when my time comes people will say kind things about me and my family and friends will miss me. I hope that I will have done worthy things and leave the world a little better of a place then it was when I entered. What can I do that might live on forever long after I'm gone.

We all wonder "what's the point?" What happens to us when we die? where do we go? Do our souls really leave our bodies and travel on? Until we each experience death for ourselves we'll never really know the answer to these questions. All I knew as I stared out the window that day was that death had come calling right across the street. I felt a sign of relief that it wasn't one of my family members or someone I deeply loved, but yet it was someone who mattered to someone else.

I slowly closed the blinds feeling safer already from deaths outstretched hand,and went back to my mundane daily existence but I couldn't shake the sad feelings I had as my day was interrupted by "death through a window".

Friday, March 20, 2009

“RTLinks.com Makes it Easy for Others to Retweet Your Tweets”

I’ve been using Twitter a lot more lately and discovering more ways to take advantage of this twitter_button push type of marketing. I’m sure everyone has their own reasons for using it and specific types of “tweets” they like to get. Me, I like interesting sites and articles. Things I can learn from to help me with  my online marketing. Not so much interested in what you had for dinner last night or what you’re watching on TV. Sorry. I know it makes you human, but not so much what I want to know. TMI…..

If you use Twitter you know how important it is to get others to “retweet” your tweets. If you don’t know that means they take what you sent out and send it out to their followers. This is called “retweeting”. 

Here’s a really slick service called RTLinks that shortens your link and at the same time makes it simple for others to retweet your message. When you shorten a link the page that comes up when someone clicks on that link has a frame at the top which includes a link to easily “retweet”, a link to your profile. Simple to use and free. Check it out at http://rtlinks.com/

Tuesday, March 17, 2009

Google Chrome Gets an Update



It's no secret that I love all things Google. They have a knack for taking good things on the net and making them even better. Hell, if they could rule the world, that would be OK with me. Do you use their Chrome browser? If you do you might want to know that they released an updated beta version which you can download at the link above.

So what's new and improved? According to the Google Blog it's speed. They claim it's 25% faster on their V8 benchmark and 35% faster on the Sunspider benchmark than the current stable version.

I'll admit I haven't played with Chrome a lot. I did download it on my desktop but my boyfriend uses it a lot more then I do. It's a pretty plain browser but it gets the job done. I don't think their going to take over Internet Explorer or FireFox anytime soon, but it's a nice addition to the browser family.




Sunday, March 15, 2009


Seems as if every time I turn on the TV or open a newspaper it's all bad news. More people out of work, more people losing their homes, this company going bankrupt, that one going bankrupt. It's all so negative I'm getting to the point where I don't even want to watch the news. Can we just say something positive for once? I really think that all of this negativity just breeds more of the same. Anyone with me on this?

Well, I've got something good for you. If you're looking for a job this site, Razume will help you with your resume. You can build your own resume using their "ResumeBuilder" or if you already have one you can upload it and receive high-quality feedback on it. So how much is all of this expertise going to cost you? Absolutely nothing. Isn't that music to your ears? Yes Virginia, there really is a Santa Claus and sometimes you can get something for nothing. So if you need resume help strap on your hiking boots and get over to http://razume.com/

Another cool site, since we're talking about finding a job is http://www.indeed.com/ - Just type in the kind of work you're looking for and it goes out and searches thousands of job boards, newspaper classifieds, and company websites. Can you say "EASY".

I hope you find these two sites helpful and next time you see someone who's down take a minute to do something nice for them or say something positive. One person really can make a difference.

Wednesday, March 11, 2009


NOTE: The following is a guest post from one of my favorite internet marketing mentors. Why I Love Affiliate Marketing - Part 1 By Jimmy D. Brown of "Affiliatenaire"

Do you find yourself "starting" to create your own product to sell online, but never "finishing" it? One of the things I love about affiliate marketing is --

** You don't need to create your own products **

Many people find the idea of creating their own products tobe an overwhelming and even paralyzing task.

* I don't have any good ideas!* I'm not a writer!* There's too much competition!* I don't know how to set everything up!* I can't figure out where to start!* It's too hard!

These are just a few of the valid reasons many people givewhen it comes to not creating their own products to sell. I'm sure with a few minutes of brainstorming, we could come up with a list of many more.

With affiliate marketing, you don't need your own products.You simply promote someone else's already proven successful offer for a commission.

And, truth be told, even if you ARE a writer and you DO havelots of ideas and you CAN figure it all out...

** Nobody wants to create new products all the time **

As good as you may be, you don't know everything! Why try to create a product on every topic imaginable in your market when you can earn just as much money by simply promoting someone else's really good offer as one of yourprofit streams?

That's why I love affiliate marketing. You don't need to create your own products.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in the bank without a website, experience or even an idea! Visit http://tinyurl.com/bb72jw
.........................

Tuesday, March 10, 2009

"The Fast-Track to Using Google Adwords"

google_00235_thumb Remember back when Al Gore allegedly said he "invented the Internet?" Well, he didn't, it was Google. Alright, I'm kidding, but sometimes it does appear that way. Google has consistently launched one killer application after another, and they weren't playing around when they entered into the pay-per-click arena with their "Adwords" program. Adwords is one of the largest online advertising networks, reaching more than 80% of all Internet users.

So how does it work? You choose keywords/phrases that are related to your products/services, write the text ads that will be shown when someone performs a search for your keywords, set a daily budget and the cost you want to pay every time someone clicks on your ad (C.P.C), and you're ready to run. There is no activation fee and no minimum monthly spend amount.

Ads are called "sponsored links", and appear along with search results on Google, as well as other affiliated search engines and "content sites" in the Google Network. This type of keyword based advertising will help you to reach a highly targeted audience quickly and easily. Not only can you run text ads, but also image/animated ads - even video. If you're a beginner at pay-per-click marketing, I would suggest you start out with text ads. You'll need to "learn to walk" before you run.

So what does a text ad look like? It consists of a 25 character headline, a description that is 2 lines of no more than 35 characters, and what's called a "display url". This url can reflect any domain you like because when it is clicked upon, the browser will take them to your "destination url". This is set up behind the scenes and does not appear in the ad itself.

A 3 line text ad might sound like a lot of room, but it's not. You've got a small area to make a huge impact on the searcher and make them want to click. Don't underestimate the power of a well written ad. If you don't know a lot about how to write "good copy", I suggest you study up. You'll want to include what's referred to as a "call to action" somewhere in the description. You'll also want to include your keywords if possible in your title and ad copy so they will appear in a bold font when your ad is displayed. For help see: http://www.google.com/adwords/learningcenter/text/18779.html

You also need to send them to the page that's most relevant to your ad copy. This page is called a "landing page", and you'll want to make sure it converts. A conversion happens when the visitor performs the action you intended. For example, signs up for your newsletter, buys your product, etc. With Adwords conversion tracking you'll be given a snippet of code to paste on your web page wherever any conversion takes place. For example, your thank you page. This allows you to track how well your pages are converting. You can also use Google Analytics. For more see: http://www.google.com/analytics/

Now that landing page load time is being factored into "quality score", you'll also want to pay attention to your page's load time. Quicker is better. For more information on this topic see....http://tinyurl.com/4bsyaq

Now, let's talk about keywords. The biggest mistake most people make is choosing single keywords. You're much better off with two and three word combinations. For example if you sell dog food, instead of targeting a generic term like "dogs", you'd be better off selecting "dog food". Remember, these keywords will be responsible for triggering your ads to appear, so do your homework and choose wisely. Targeting the wrong keywords can be a very expensive lesson. For help in choosing keywords use Google's tool located at- https://adwords.google.com/select/KeywordToolExternal

When setting up your keywords, you'll also need to choose what's called a "match type". Here are your options:

1) Broad Match: The default setting. Searchers can
enter your keywords in any order and your ads
appear. Not the best option for targeted traffic.
2) Phrase Match: Your keywords must appear in
the exact order for your ads to appear. This is
more targeted than Broad Match.

3) Exact Match: This is the most targeted option.
The searcher must type in your key-phrase
exactly for your ads to appear.

4) Negative Match: You choose words you don't
want your ads to appear for when searched upon. For
example, typing in the word “-free” would stop your ads
from appearing if someone typed that word before
your key-phrase.

So who decides which ads will appear at the top? This is called "ad rank". Ads with the highest ad rank will appear at the top. Here's the formula, at least at this time as it's always open to change. Ad Rank=C.P.C. (cost per click) X Quality Score To understand this formula you'll need to know what factors go into "quality score".

Quality Score is determined by :

1) How relevant the keywords and ad copy are to the search query.

2) "The historical Click-through rate of the ad, and of the matched keyword on Google".

3) It also includes your account history, which looks at the click through rate of your keywords and ads.

4) Landing page load time.

And, according to Google "other relevant factors". One tip to increase your ad rank is to increase your cost per click, and improve your ad copy and keywords in order to increase your quality score. Ad ranking is determined slightly differently for the search network compared to the content network.

For the content network it looks like this:

Ad Rank= Content Bid X Quality Score

What is the difference between the Content Network and Search Network? Good question. I thought you'd never ask. This is another option you'll have to decide upon when setting up your account. If you choose "search sites", your ads are displayed on search results pages only. Google's search network consists of: AOL, Netscape, Earthlink, Compuserve, AT&T, Worldnet, Ask.com, Shopping.com, Froogle and of course Google itself.

If you choose for your ads to appear in the "content network", this includes community websites, online publications and other information based sites that choose to display Adwords ads. Partners in the content network include sites such as: Google's Gmail, About, Lycos, NY Times.com, Infospace, Reed Business, HowStuffWorks, Business.com, Food Network, HGTV, MarthaStewart.com and many other content based websites. Ads are targeted to the content of the individual pages.

You'll also have some control over where your ads appear and don't appear with what's called "placement targeting". You can actually pick and choose from websites you'd like your ads to appear on, or not to appear on. For more on placement targeting see http://tinyurl.com/5zwfy9

You can opt in to both search and content networks, or just one.

At this point you're probably thinking this is a lot to learn. And you're right - it is, but there are plenty of online resources to help you such as:

Adwords Help Center
http://www.adwords.google.com/support/

Adwords blog
http://adwords.blogspot.com/

Google is a powerful Internet giant and makes for a mighty advertising partner. Make sure you harness some of that muscle, and you too can become an Internet force to be reckoned with.

Thursday, March 05, 2009

Google Adsense Launches New Ad Format "Expandable Ads"


Google Adsense is a great way to make a little side income with your website. Google announced today a new ad format called "Expandable Ads". These are rich media ads that when clicked by the user, expands the ad beyond the original size of the ad unit. Expandable ads are run on Google's content network. To find out more go to:




Monday, March 02, 2009

My New NetBook

I just finished watching "The Girls Next Door" and I gotta tell ya I'm a bit choked up. Yea, yea, go ahead and have your fun, but I really loved that show. Those damn twins had to come in and ruin everything. The kicker is Holly is the one who discovered them and brought them home in the first place. Then they turn around and take over the mansion. See what happens when you're nice.

Anyway, I wanted to fill you in on this cool little netbook I recently purchased. They call em e-machines or netbooks as they're way smaller then your traditional notebook and their sole purpose really is to surf the web and email. From the first time I say one in Cosco I had to have one. Now I have my trusty IBM workhorse so I really didn't need one, but I love gadgets and for a little over 300.00 how could I resist.

The one I bought is by ASUS and you can get a look at it here:
http://www.buy.com/prod/asus-eee-pc-904ha-8-9-netbook-intel-atom-n270-1-6ghz-1gb-160gb-hd/q/loc/101/209708382.html

The look of it is very sleek. It's shiny ebony case is very designer looking but it does have a drawback of holding onto my fingerprints. The FBI would love this thing (LOL). It has a high-resolution screen at 1024X600 but if you don't mind scrolling you can set it higher if you like. Wireless is built in so cyber cafe here I come. It also has 160 GB of storage, 1.3 Megapixel WebCamera. It has an Intel Atom N270 1.6GH processor inside with an 8.9" LCD display. There's also a nice multimedia memory slot in the front for your camera or phone card which makes it easy to upload your pictures.

I've always been an XP fan and this comes pre-loaded with Win XP home edition and Microsoft Works for your document creation. The keyboard is not that much smaller but it does take some getting use to and the touch mouse is new for me. I'd also like to see the mouse selection controls to be a little easier on the fingers. Besides that this thing is really tough. I know you're jealous, aren't ya. The size is unbelievable at about 10.47" X 7.53" and it weighs about 3Lbs. This one was a little heavier then some of the other models I looked at but it came with a 6 volt battery. Most of them come with a 3 or 4 volt so you'll want to pay attention to that when deciding on which one you want. To me the whole point of a netbook is to be wireless and what good would it be if the battery was dead all the time. This one should last about 5 hours on a full charge.

So there you have it. Merle has a new toy and now I'm off to play.

Sunday, March 01, 2009

"100 Percent GiveAway Looking for JV Partners"

I just wanted to let you know.. 100 Percent Giveaway is set to launch soon! Like the name says, this giveaway offers 100% commission on all upgrades made by contributors and members that you invite.

Some of the biggest names in the business are going to be promoting this event, directing tons of members and new leads to your gift.

All you have to do is sign up, submit a gift, and promote the event to start earning 100% commissions while building your list! The event opens its doors on March 20th.

Hurry up and get in on this while you can! The sooner you start promoting the better!
http://100percentgiveaway.com/go/159/jv


Wednesday, February 25, 2009

Google Launches New YouTube Channel for Webmasters

YouTube - GoogleWebmasterHelp's Channel: Just launched Google's new YouTube Webmaster Channel is loaded with resources for webmasters. The information presented will help you with your website crawling and indexing questions, increasing your traffic and enhancing your site. Subscribe, or for more information go to http://www.google.com/webmasters/"

Sunday, February 22, 2009

Amazon Launches WareHouseDeals.com


Warehouse Deals: Used and Refurbished from Amazon- I've always been an Amazon fan. I've probably bought enough books and household items from them to put a kid through college. Ok, maybe just community college. Amazon is at it again with the release of their new website "WarehouseDeals.com". It's a one stop shop for refurbished and slightly damaged merchandise all at reduced prices. You'll find over 80,000 Amazon.com items with savings up to 60% off of list prices. And just like Amazon they also offer FREE Super Saver Shipping which is my favorite.
Stop in and take a look around. Like everything Amazon does, the site is nice on the eyes and easy to use.

Saturday, February 21, 2009

First There Was TweetLater now There's Post Later


Convenient Blog Post Scheduling » PostLater.com- If you blog and if you have multiple blogs you know how time consuming it can be remembering to post to each and every one of them separately. Now with PostLater this brand new service makes it easy to post to all of your blogs from within one convenient interface. You can schedule future-dated posts not only on your blog but also to micro-blogging services such as Twitter. You can also log in and post immediately. If you've been looking for a tool to make your life as a blogger a bit easier this may be it.

Works with most blogging services such as WordPress, Blogger, LiveJournal, MovableType, Blog City, Blogware and many more.

If you're wondering what all of this will cost you it's only Monthly $19.95 or an Annual Membership - $149.00

Thursday, February 19, 2009

TwitThis for Your Blog or WebSite

TwitThis- Ok, so I'm out surfing the Net today while I should be working out and I stumble across something on a web page that says "TwitThis"...Wow, I think to myself never seen this before. Being the curious little monkey that I am I quickly go to my good friend Google and search for it. And lo and behold in all of its glory there it is "TwitThis".

If you use Twitter you know how cool it is and there are hundreds of apps springing up every day to extend it's functionality but this is so very needed. I'm often on web pages and want to send it to my followers so I have to jump over to Twitter, this allows your site guest to easily click on the button and send out your link to his followers. Viral marketing in a flash. Sort of a 2009 twist on a "refer a friend" script, but much safer and cooler. Did I say cool again? Anyway, if you'd like to add this to your blog posts or website there are instructions on the site to spell it out for you. If you use Blogger like I do they point you to a site http://cranialsoup.blogspot.com/2009/01/add-twitthis-button-to-your-blogger.html that walks you step-by-step how to copy and paste the code. Even a fourth grader can do this. No charge to use TwitThis so don't be a boring tweeter get TwitThis now. Now, where are my weights.

TweetThis- Let Others Tweet Your Blog Posts or Web Pages


TwitThis- Ok, so I'm out surfing the Net today while I should be working out and I stumble across something on a web page that says "TwitThis"...Wow, I think to myself never seen this before. Being the curious little monkey that I am I quickly go to my good friend Google and search for it. And lo and behold in all of its glory there it is "TwitThis".

If you use Twitter you know how cool it is and there are hundreds of apps springing up every day to extend it's functionality but this is so very needed. I'm often on web pages and want to send it to my followers so I have to jump over to Twitter, this allows your site guest to easily click on the button and send out your link to his followers. Viral marketing in a flash. Sort of a 2009 twist on a "refer a friend" script, but much safer and cooler. Did I say cool again? Anyway, if you'd like to add this to your blog posts or website there are instructions on the site to spell it out for you.


If you use Blogger like I do they point you to a site http://cranialsoup.blogspot.com/2009/01/add-twitthis-button-to-your-blogger.html that walks you step-by-step how to copy and paste the code. Even a fourth grader can do this. No charge to use TwitThis so don't be a boring tweeter get TwitThis now. Now, where are my weights.

Tuesday, February 17, 2009

Odinn Turns 40 And You Get His 222+ Free Gifts!


Odinn Sorensen's "Daddys Birthday Giveaway - 40 Years" has Officially launched. And it's not the usual type of giveaway to say the least ... See for yourself: http://daddysbirthday.com/giveaway/users/signup/member/293

And we're talking 100's & 100's of quality gifts, literature and software here.

Well I have to get back to downloading now, But I just had to let you know about this one for sure. Enjoy all your new products,

P.S. Remember don't wait on this, It's only happening for a short while.

Monday, February 16, 2009

"Google Adwords: A Whole Lot More Then Text"

By Merle http://www.PayPerClickResearch.com

Google Adwords is one of the reigning champions when it comes to pay-per-click advertising with the search engines. Believe it or not, they launched their program about 8 years ago and it’s been added to and improved upon ever since. p_127

Google is not one to lay dormant. They're constantly adding on enhancements and expanding their services to fit the needs of today's online entrepreneurs.

When Google first launched Adwords, you only had the option of running ads in text format. Well, you know that saying, "You've come a long way baby". It really applies here. Along with text ads, you can also choose from image and video ads.

Let's review your options:

1) Text Ads: The first and still the most popular
of all advertising options. Total lines allowed
are four which include your url. Nothing fancy
here, so make sure your ad copy is powerful
and includes a strong call to action.

2) Image Ads: Utilize your logo or other images for
your ad copy. Can be static or animated. Ads don't
appear on search sites, but are distributed through
out the content network. Make sure you've opted into
the content network in order for your ads to be
displayed.

Ad formats can be .jpg, gif, or .png. Animated ads
can also be in flash format. Sizes available include:
250X250 square, 468X60 banner, 728X90 leaderboard,
300 X250 inline rectangle, 36X280 large rectangle,
120X600 skyscraper or 60X600 wide skyscraper.

2) Video Ads: How about advertising with short
videos? These ads also appear in Google's Content
Network. The videos appear as a static image and
the viewer must click on the video to actually play
it. If while the video is playing, the viewer clicks
on the url at the bottom of the ad, or clicks on the
video while it's playing, they are instantly taken
to the advertisers website. This type of ad can be
purchased on a CPC, (when they click and go to your
site) or on a CPM basis, (when the video is played).

As a side note, you can also reach cell phone users with "Mobile Ads". If a cell phone user searchesGoogle, ads are displayed. Only 2 lines of text with your url being the third line. Advertisers can choose from pay per click, (when someone visits your mobile site), or "pay per call", when they click on the call button. Image ads are also available here.

So there you have it. In case you thought Google only offered text ads, now you know all of your available options. No matter if you choose text, image, video or mobile ads, Google Adwords is definitely an innovator when it comes to pay-per-click advertising. Make sure
to include this leader in your next online advertising campaign.

Friday, February 13, 2009

Happy Valentines Day!

valentine So tomorrow is the biggest romantic day of the year. Well, that’s what they tell me. I guess it depends on who you live with and the status of your relationship. But even if your relationship is in the toilet there’s nothing like a box of gourmet chocolates to brighten your day. And if you don’t have someone who cares enough about you to buy you a box, go and treat yourself. One thing I have learned over the years is the best presents are the ones we give to ourselves. Hey, you’re worth it!

If you want to have a little picture fun and maybe create a little card or photo greeting for someone you love, check out the fun I had at Jpeg Fun.

valentine_fun

Thursday, February 12, 2009

Create Free Online Surveys for Your Website or Blog

Create free online surveys and polls- A wise man once said "opinions are like noses, everybody has one". If you'd like to find out what's on the minds of your website or blog visitors here's your chance. With PollDaddy.com you can create surveys and polls for your sites and even your social network profiles. Very nice interface, clean and non-invasive with custom templates you can choose from.

The free service will limit you to 10 questions and 100 responses per month. If you'd like more features you'll want to upgrade to their paid service. Remember, people don't care about you or your business. They want to know what's in it for them and surveys are a good way to find out what your visitor's are thinking.


Tuesday, February 03, 2009

Webmaster Giveaway! Download Freebies



Bill Mcrea and Davion Wong have teamed up for the first time to present the biggest Giveaway event to you - the Webmaster Giveaway!

http://www.webmastergiveaway.com/members.php?id=1409

Within this giveaway, you will find tons of high quality gifts meant to help you build your business.

If you own a website or a blog or create squeeze pages and just about any web page, then you will find many useful reports, scripts, graphics, software and even unique content to download!

Hurry, go ahead and download your gifts now.

Friday, January 30, 2009

"Move Over ClickBank, There's a New Kid in Town: Click2Sell"

Are you frustrated with Clickbank? For years now they have been the "reigning champion" when it comes to payment processing with a built in affiliate network. Clickbank makes it easy to sell your digital products and take advantage of their affiliate army, numbering over 100,000. It's simple really - you let others sell your products and they earn commission.

Recently a new competitor has hit the scene, Click2Sell.eu. They're a company based out of Europe who have put together a service that includes many of the features that others are lacking.

No matter if you're just a merchant (seller), or you're a "super affiliate" making a living online, Click2Sell incorporates some wonderful features and benefits. Let's take a closer look:

Merchants can sell digital or material products, even subscription based services. Your products can be sold in U.S. dollars, EUR or GBP. Payments are received instantly to your Paypal, Worldpay, Authorize.net, Google Checkout or Moneybookers account.

Once registered, you can be up and selling right away. There's no "waiting period" for approval of thank you or sales pages. You set your own pricing, no maximum price points, and it's easy to add new products.

Your digital products are uploaded to Click2Sell's server and protected from unauthorized access. The thank you pages shown to buyers are encrypted so they never know the actual download location. All download links expire within 72 hours of purchase, which eliminates the problemof them being shared with others.

The built in affiliate program allows you to easily pay any affiliate commission with a few clicks, using either Paypal or Moneybookers. You set the commission rate you're willing to pay, up to 95%. Affiliates can be automatically accepted or you can choose to manually approve them. This feature allows you to ban those you don't want promoting your products.

Merchants are also given a choice to show affiliates the conversion rates of your products in the marketplace, or not. And, of course they've built in powerful statistics and tracking which reports on the number of active affiliates, and their performance. Also, it tracks product conversion rates for different keywords, a product's rank and history of changes in the marketplace and much more.

Hang on to your seat because the benefits and features offered to affiliates are just as exciting. When searching for products you wish to promote, you can search through the marketplace using various criteria such as category, rank, amount earned per sale, conversion rate, popularity and more. This is a great way to find just the products that meet your needs.

The built in advanced tracking reports allow you to see how many people clicked on your affiliate link, and the number that actually purchased. See how much you've earned in "real time". Very nice. Even if they don't purchase right away, if someone clicks on your affiliate
link and goes back to purchase within six months, you'll still earn your commission.

Any monies earned in a month are paid out in full the following month. No money is held back in a reserve account.

So, how much is all of this going to cost you? Don't  faint, but it's totally free to set up an account, no matter if you're a merchant or just an affiliate. Merchants are charged 1.00 to 3.00 USD on each sale.

Do yourself a favor and check out their website for further information.

http://tinyurl.com/6erd2o

001_11

Thursday, January 29, 2009

30 Apps for Facebook- Get More Done Have More Fun!


Do you use Facebook? Fast on the heels of Myspace this social network is used by millions of people to connect and network with people all over the world. Want to add some really cool tools to your Facebook page? Here's a list of over 30 Facebook applications that will help you to network and get more done with Facebook. It's an excellent article and the resources are outstanding.

http://mashable.com/2009/01/22/business-facebook-apps/

Wednesday, January 28, 2009

Download Internet Explorer 8

If you’ve been waiting for the next generation of Internet Explorer it’s your lucky day. You can download the latest version, 8.0 now at http://www.microsoft.com/windows/internet-explorer/beta/ 

Microsoft boosts a faster interface, more security and privacy. Fast is good, wish they would have taken that into consideration when putting together Vista <grin> It does look good so why not download now and take her for a spin.  They also have included some “how to” videos you can watch to find out what all of the new features are and exactly how to use ‘em’. They can be found here http://www.microsoft.com/windows/internet-explorer/beta/videos.aspx

If you download it let me know what you think by leaving your comments. Enjoy!

lizard

Sunday, January 25, 2009

Merle’s Mission Ezine Being Moved to Yahoo Groups

If you’ve been a subscriber of mine for a long time, or you’d like to be I’m in the process of  moving everything over to Yahoo Groups. Long story, my ezines were hosted on my old server, but my “hoster”died……….it’s an ugly story. I looked around for something free or low cost and Yahoo was about the best thing I could find. So if you’d like to subscribe and hear about the latest and greatest websites here’s your chance.

Just go to http://groups.yahoo.com/group/merlesmissionezine

Friday, January 23, 2009

SitePoint Launches SPNbabble


Connect and Share! A micro-blogging service similar to Twitter but with a twist. SPNBabble is for webmasters and website owners to connect and share their tips, and expertise on any topic related to webmasters. At this time still in Beta. Everything from SitePoint is cool so I'm sure this will be awesome.

I joined so make sure to follow me:
http://microblog.sitepronews.com/tw/message/264

Wednesday, January 21, 2009

Daily Mugshot- Your Photo Instantly Updated


Daily Mugshot A free service which allows you to take a daily photo of yourself, or as often as you like, and post have it automatically updated on your Blog or website. Sign up, shoot the shot, then add the widget code to your page. Then whenever you feel like updating the photo, take a new picture and it's instantly updated on your page. How cool is that?

Just think you can track the aging process daily, weekly or monthly and find out just how bad father time is being to your face.

Tuesday, January 20, 2009

BubbleTweet.com- Add a Video to Your Twitter Page

This is really pretty slick. You go to the site put in your Twitter user ID and make sure you’re camera ready, as you’ll then be taken to a page to record your few seconds of fame. Then you’re given a new Twitter link where you can send all of your friends. When they get there they can see you’re smiling stupid looking face and hear you speak. Like I said it’s free won’t cost you anything and you’re friends will think you’re slicker then shi….The only thing I wished was that you could add the code directly to your twitter page so you didn’t have to have a totally separate link, but hey, beggars can’t be choosy.

To create your own Bubble Tweet go to: http://www.bubbletweet.com/

If you’d like to poke fun at my creation check it out here:

http://www.bubbletweet.com/id/ttm8x

Be nice with the comments, I’m very sensitive. <grin>

twitter-waves2

Sunday, January 18, 2009

Track Traffic to Your Twitter Posts


TwitPwr Do you use Twitter? If you do check out this new free service that allows you to create short url's (think tinyurl.com) but with a twist. This service is for sending out tweets only. They track the number of clicks that you receive from your "followers' and then gives your account a power rating. Your "power rating" is a combination of the traffic your links generate and also how many others you refer to TwitPwr's service and how much traffic they generate.


If you use Twitter this is one you'll want to add to your Twitter toolbox.

Wednesday, January 14, 2009

“Unleash the Power of Ebook Rebranding”- Free Ebook

This free ebook “Unleash the Power of Ebook Rebranding” by Harvey Segal if for every online marketer. No matter if you own your own product or you don’t, you’ll learn the best way to get traffic to your site, or make money using the ebook itself. Check it out at

http://www.supertips.com/reports/rp.php?b=4&id=1&booktitle=Ebook%20Rebranding%20SuperTips&bookdown=http://www.supertips.com/rebranding/index.htm&bookurl=http://www.supertips.com/rebranding/ers-book.htm&rebrand=F1super2F2supertipsF3super2fhl7fhp47fll6flp27

Harvey’s one of the “good guys” on the Net. No sign up required to download.

001_06

Saturday, January 10, 2009

Free Ebook- “Social Media for Small Businesses”

Free ebook by John Jantsch "Social Media for Small Businesses". If you have an online business and don't understand  social networking you need this ebook.

Using social websites like Facebook, Myspace and even blogging is a great way to create buzz and drive traffic to your website. If you haven't been using it because you didn't know where to start, you'll get a free education here.

John is an excellent author and is considered an online marketing expert.

http://smallbusiness.officelive.com/socialmedia/ebook

010_15

Friday, January 09, 2009

Michel Fortin's Book "Drop Your Goals" Online Free

Drop Your Goals Drop Your Goals (And Manage Your Life) by Michel Fortin is a book he wrote almost a decade ago that is now posted on his blog. Which I might add is a very good read. With all of the crap online today Michel is the "real deal". You can't download it, rather you'll need to view the individual chapters online, but it's pretty good. The book will show you how to stop setting goals and to start looking at your priorities and values instead.

Monday, January 05, 2009

“Does Your Website Make the Grade?”

Think your website is up to par from a marketing perspective? Think again. With Website Grader you type in your url and this free SEO tool will measure how effective your website’s marketing IQ really is.

The site looks at things like your social popularity, website traffic, Google page rank score and much more. It also offers suggestions and hints to help you improve your grade and your marketability.

One of my sites tested on a “high school” level for readability so I’ll take that as a good thing. I was also told where my site needed to be listed to improve my marketing score.

If you have a blog one site where you want to list it is:

<a href="http://technorati.com/claim/cq3fsikk2y" rel="me">Technorati Profile</a>

For more on Website Grader and test your websites go to: http://website.grader.com/

twitter-waves2